As Field Marketing Specialist for the United States, you will execute AMDT’s regional marketing activities – trade shows, AMDT-hosted events, customer events, webinars, and lead generation campaigns. Working closely with your manager, regional Sales and the Global Marketing team, you will make the most of a focused regional budget and turn every event and campaign into qualified leads and pipeline.
This is a hands-on role for an organized, detail-oriented marketer who enjoys execution, logistics and measurable results.
Field Marketing Specialist - Americas
US-Alpharetta, US-Remote
Full-time
Permanent employee
Role Overview
Your Tasks
- Execute regional marketing campaigns that generate leads and qualified pipeline, in line with the regional plan agreed with your manager.
- Coordinate trade shows, customer events, roadshows, AMDT hosted events and webinars end to end: logistics, booth and materials, registrations, promotion and lead follow-up.
- Support Sales with targeted outreach and Account Based Marketing (ABM) tactics for priority accounts, with guidance from the Global Marketing team.
- Track spend against the regional marketing budget, handle purchase orders and invoices, and coordinate vendors to keep activities on time and on budget.
- Make sure event and campaign leads are captured, cleaned and handed over to Sales promptly in Salesforce/HubSpot.
- Report on program results (e.g. leads, pipeline, cost per lead) and suggest improvements.
- Adapt global messaging and content for US audiences together with the Global Marketing team.
Your Profile
- Bachelor’s degree in marketing, business, or a related field
- 2+ years of experience in B2B marketing, ideally in field marketing, event management or demand generation.
- Hands-on experience organizing trade shows or events, including vendor and logistics coordination.
- Strong organizational and project management skills; able to handle several activities at the same time.
- Working knowledge of Salesforce, HubSpot or similar CRM/marketing automation tools.
- Clear written and verbal communication skills in English.
- Ability to travel up to 30% within the US, including occasional overnight and weekend travel for events.
Nice to have
- Experience in industrial automation, manufacturing or B2B software.
- Experience in trade show and events execution
- Spanish or German language skills.
- Experience measuring campaign results such as cost per lead and pipeline contribution.
Reasons to become part of AMDT
Our comprehensive benefits package includes [medical, dental, vision insurance, 401k, etc.].
Compensation for this role will be competitive and commensurate with experience and qualifications.
Note: The salary range may vary based on the state or locality in which you reside.
Compensation for this role will be competitive and commensurate with experience and qualifications.
Note: The salary range may vary based on the state or locality in which you reside.
About us
AMDT is the global market and technology leader for versioning and backup solutions in industrial automation. With its octoplant software platform, the company secures the automation of production processes through strong end-point management, where it consistently records and monitors changes to configurations, programming and project statuses in production. This minimizes downtime, increases efficiency, quality and safety standards, and saves costs as well as resources. As a modular solution, octoplant can be linked to different automation technologies and devices, regardless of the manufacturer.
AMDT was formed in 2022 from the merger of the two established market leaders AUVESY GmbH and MDT Software Inc. The company is headquartered in Landau, Pfalz, Germany, with additional locations in the USA and China. The company works with more than 100 partners on all continents and serves over 3,000 customers worldwide
More information at: amdt.comWe are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. AMDT maintains a drug-free workplace.